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Mobile-friendly update by Google

Mobile-friendly update by Google

Welcome to another article on Google Updates. So Google released Panda, Penguin, Hummingbird, Payday Loan update between 2011 to 2014. It was time to release yet another major update. Google was well aware of the fact that people now are doing most of their searches on a mobile device. However, not all websites were Mobile-friendly websites. As if now almost 60% of the searches are done on a mobile device.

This equation was alarming. Google wanted to show mobile-friendly sites in its Mobile-friendly search. Google specifically wanted an algorithm which can hunt mobile-friendly web pages and show it to its users in their mobile-friendly search. So Google released Mobile-friendly update in April 21st 2015.

What Google did?

Google was, in fact, helping webmasters to prepare for this update. Nowadays most website building platforms are optimized for Mobile-friendly websites. Furthermore, Google provided a webpage where webmasters could check if the pages are mobile-friendly web pages or not.

Link to the page: https://search.google.com/test/mobile-friendly

You just need to enter your URL and the testing console tells you if your page is mobile-friendly or not. Look at the image below, where I tested my site.

Mobile-friendly update released by Google in 2015 to track mobile-friendly web pages
Testing console for testing mobile-friendly web pages as per mobile-friendly update.

Mobile-friendly update coverage

There was a substantial fuss about what would be covered under this update. However, Google was clear about the coverage of this update. Listed below are some key facts and points.

  • This update only affected searches happening on mobile devices
  • The update applied to individual pages and not to the complete website as a whole
  • The coverage was global and not region-specific

Mobile-friendly update made perfect sense as if I try to search for anything on my mobile device, I want to see only mobile-friendly web pages. If my Mobile-friendly search showed pages which are not optimized for the mobile device, man I would go crazy. So this was about the mobile-friendly update. If you have any questions related to the topic please drop your comments at the end of the page and I will try to answer them ASAP.



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